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Sid Lee has devilish fun with a Quebec microbrew | Strategy Online

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CPG Connect | Status: is encouraging members to get involved i... Read more
Posted in October
By Christopher Lombardo

Le Trou du diable (translation: “the devil’s den”) is tapping the devil-may-care attitude that befits its name by playing cryptic backwards messages in a new campaign.

http://strategyonline.ca/2023/10/23/sid-lee-has-devilish-fun-with-a-quebec-microbrew/
 

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